Audi Isn’t Selling Ducati After All

Both Ingolstadt and Borgo Panigale have confirmed Ducati will remain in Audi’s stable.

A report from Italy has confirmed the Volkswagen Group has given up its pursuit to divest the Italian motorcycle brand after the German labor unions, who make up half of the VW Advisory Board, were opposed to the plan. 

“Ducati’s CEO told workers Friday that the VW supervisory board decided to halt the sale process,” Bruno Papignani, regional head of FIOM CIGL union, told Bloomberg. “IG Metall sustained and helped Ducati workers in their request to remain inside the VW group which should keep investing in our company.”

The sale of Ducati could have netted VAG $1.8 billion as the company sought to sell off non-essential assets to its car and truck business in the wake of the Dieselgate scandal. Potential suitors included Royal Enfield’s parent company, Eicher Motors, Polaris, the Benetton family, and current Aston Martin investor and former owner of Ducati, Andrea Bonomi.


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